Why it worked
The video uses striking imagery of the Arctic and its inhabitants to evoke an emotional response, combined with a provocative statement about a major corporation's contribution to climate change, which likely drove engagement and shares.
Summary
The video shows various images of melting ice and polar wildlife, with on-screen text stating that Nestle is the largest contributor to this phenomenon. It highlights the impact of climate change on the Arctic.
Structure
- 1Introduction of the topic with a global view
- 2Showing polar bears in melting ice
- 3Showing walruses on ice floes
- 4Showing icy landscapes and melting glaciers
- 5Concluding with a view of melting ice and water
Product placement
Nestle ACTS — it is identified as the largest contributor to climate change/ice melting, which is a negative action. Removing it would change the video's message.
On-screen text
Nestle is the largest contributor to this btw.