Promoted product
candle warmer
Why it worked
The video taps into a common 'dug moment' realization, making a simple and relatable product seem like a brilliant discovery. The visual demonstration of the candle warmer effectively showcasing its function and the pleasant outcome (scent) makes it appealing.
Summary
The creator demonstrates a candle warmer that uses a light bulb to melt wax melts, releasing their scent. They show a ramekin being placed in the warmer, then add wax melts to the ramekin, which then melt and fill the room with fragrance.
Structure
- 1Showcasing a ramekin
- 2Placing ramekin in candle warmer
- 3Adding wax melts to ramekin
- 4Wax melts melting and releasing scent
Product placement
ramekin: it ACTS - it holds wax melts to be heated by the warmer. Removing it would mean the wax melts have nowhere to go. Dollar General: it APPEARS - a price sticker on the ramekin. Removing it would not change what happens in the video. Candle warmer: it ACTS - it heats wax melts to release scent. Removing it would mean the wax melts cannot be heated.
On-screen text
Why didn't I think of this sooner?