Loading video…
All breakouts
34.9Talking HeadOther hookLifestyle
Hook
An alle meine Ballers:
@oliver_eckhardt
17.6K followers · usually 2.3K views a post
Views
79.7K
Likes
5.1K
Comments
23
Shares
240
Why it worked
The video taps into a relatable experience for athletes and sports fans, showing how they pass the time during travel. The use of a popular video game like FIFA makes it instantly recognizable and aspirational for the target audience.
Summary
The video shows passengers on a bus playing the video game FIFA during an away trip. The on-screen text encourages viewers to play FIFA on their own away trips.
Structure
- 1Setting the scene on a bus during an away trip
- 2Showing passengers playing FIFA on a laptop
- 3Encouraging viewers to play FIFA on away trips
Product placement
FIFA: A video game series that simulates association football (soccer). It ACTS as entertainment for the passengers. Removing it would change the video's focus from playing the game to other activities.
On-screen text
An alle meine Ballers:
Spielt einfach FIFA
auf euren Auswärtsfahrten
Transcript
An alle meine Ballers: Spielt einfach FIFA auf euren Auswärtsfahrten
Original caption
Einfach 16h in 2 Tagen in diesem Bus verbracht… #fyp #fussball #viral
More from @oliver_eckhardt
More breakout videos from this creator.
