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Hook
the evidence is on my face and the weapon is behind me
@literallylaaran
43.8K followers · usually 26.0K views a post
Views
11.6M
Likes
3.2M
Comments
13.0K
Shares
341.7K
Why it worked
The video uses a relatable 'pet owner' trope, contrasting a dramatic caption with the mundane reality of a cat, which encourages engagement through humor and relatability.
Summary
A creator records a video of herself with a scratch on her face while her cat sits in the background, using a trending audio track to make a joke about being a psychopath.
Structure
- 1Creator stares at the camera with a scratch on her face
- 2Camera pans to show the cat sitting on the bed behind her
- 3Text overlay jokes about the cat being the weapon
On-screen text
the evidence is on my face and the weapon is behind me
Original caption
the evidence is on my face and the weapon is behind me #psychopath #trending #funny
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