Come along with me and Ellie to set up our bottle station.

@nurseabbyx3

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SoundTikTok sound · Passionfruit (Instrumental)

Promoted product

Grownsy Bottle Washer

Make parenting easier with Grownsy smart baby products, from feeding and sleep to everyday care. Shop innovative essentials designed for growing families.

2 videos2 creators

Why it worked

The video solves a high-friction, repetitive pain point for new parents and demonstrates the product's utility in a relatable, day-in-the-life format.

Summary

A new mother demonstrates her bottle cleaning routine using the Grownsy bottle washer. She highlights the device's washing, sterilizing, and drying capabilities, as well as its night light and self-cleaning features.

Structure

1Introduction to the bottle station setup
2Demonstration of loading the Grownsy bottle washer
3Explanation of the washing, sterilizing, and drying cycle
4Highlighting the night light and self-cleaning features

Original caption

Newborn life = soooo many bottles + pump parts 🍼🤍 Anything that saves me time right now is a win. The @Grownsy bottle washer washes, sterilizes AND dries everything for me, which means one less thing on my never-ending to-do list 🙌🏼 Use code ABBYX397 for 10% off 🤍 #grownsybottlewasher #babyregistry #bottlesterilizer #breastpump #parentingtips

More from @nurseabbyx3

Product placement

(a) Grownsy bottle washer: ACTS. The creator demonstrates its interface, loads it with bottles, and explains its washing, sterilizing, and drying functions. Removing it would change the entire video. (b) Dr. Brown's: APPEARS. The brand name is visible on the baby bottle. Removing it would not change the video as it is just the container being washed.

Call to action

Use code ABBYX397 for 10% off

On-screen text

Set up my bottle station with me 🩷 Grownsy bottle washer Dirty bottles Quality time w/ Ellie 🩷 Night light mode Squeaky clean 🧼

Transcript

Come along with me and Ellie to set up our bottle station. Bottle washing is probably one of the least exciting things about having a baby. But I swear this Grownsy bottle washer has made my life so much easier. I have been using this bottle washer for Ellie's bottles, nipples, pacifiers, pump parts, and all those little things in between. All you have to do is fill it up with water, load up all your dirty bottles, throw in a cleaning tablet, click start and let it do the rest. It washes, sterilizes, and dries everything for me, which means less time cleaning dirty bottles and more time with my baby girl. One feature I really like is you can actually see everything being washed through the side windows. It also has a really neat night light feature, so you don't have to turn on every light in the kitchen for those middle of the night feeds. Once the cycle has finished, everything comes out clean, dry, and ready to use. Plus, it has a built-in self-cleaning mode, so that's just one less thing I have to worry about. This has definitely become one of my most used baby products. You can find it on Amazon or the link in my bio.