IT'S NATIONAL COUPON MONTH!

@thekrazycouponlady

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SoundTikTok sound · original sound - thekrazycouponlady

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The Krazy Coupon Lady

The Krazy Coupon Lady finds all the best deals, coupons, and freebies for everything you need—from groceries to electronics, toys, and household essentials.

6 videos2 creators

Why it worked

The video leverages a personal success story and a relatable financial struggle (debt) to build credibility and emotional connection. It taps into the timely event of 'National Coupon Month' and provides clear, actionable calls to action, encouraging engagement through texting and app downloads.

Summary

The creator, Heather from The Krazy Coupon Lady, celebrates National Coupon Month by sharing her personal story of paying off $85,000 in debt through couponing. She announces that throughout the month, she will share tips, freebies, and deals, and encourages viewers to participate in a savings challenge by texting HAUL to 57299 and using the hashtag #SaveTheKrazyWay.

Structure

1Introduction to National Coupon Month
2Personal story of debt payoff through couponing
3

Original caption

It's me, Heather, co-founder of The Krazy Coupon Lady 👋 It's officially National Coupon Month — my time of the year. All month long I'm sharing tricks, freebies, deals, receipts, and grocery lists — and I want to see how you're saving too. Follow along, and jump into our Savings Challenge — tag #SaveTheKrazyWay and you might end up on our page. Let's go save some money the krazy way 💛 #NationalCouponMonth #SaveTheKrazyWay #KrazyCouponLady #couponing101

More from @thekrazycouponlady

Product placement

The Krazy Coupon Lady (ACTS - creator's brand/platform, provides deals and tips, removing it would change the video's purpose). KCL app (ACTS - an app that provides deals and savings, removing it would change the video's purpose).

Call to action

Text HAUL to 57299 to be the first to know about grab the KCL app and jump into our Savings Challenge all month tag #SaveTheKrazyWay and it might end up on our page. Let's go save some money the krazy way

On-screen text

IT'S NATIONAL COUPON MONTH! $85,000 IN DEBT PAID OFF WITH COUPONS Tricks Receipts Freebies Grocery Lists Deals #SaveTheKrazyWay

Transcript

It's Heather from the Krazy Coupon Lady and this is officially my favorite month of the year. It's National Coupon Month! Quick story. 17 years ago, I was a new mom living on a teacher's salary and couponing is one of the things we did to pay off $85,000 in debt. So when I tell you this stuff works, I've lived it. Throughout the month we'll be sharing tricks, freebies, deals, receipts, grocery lists and EVERYTHING we can about couponing. We also want to see how you're saving too. Text HAUL to 57299 to be the first to know about grab the KCL app and jump into our Savings Challenge all month tag #SaveTheKrazyWay and it might end up on our page. Let's go save some money the krazy way