Why it worked
The video effectively uses a personal appeal and clear call to action, combined with the convenience of a mobile service, to encourage local customers to choose their business.
Summary
A husband and wife run mobile mechanic service based in Puyallup, WA, offers their services directly at customers' driveways or workplaces. They encourage viewers to schedule their next repair with them.
Structure
- 1Introduction of mobile mechanic service
- 2Location and service area mentioned
- 3Call to action to schedule a repair
- 4Personal appeal to choose their service
Product placement
AFA Mobile Mechanic (ACTS - provides mobile mechanic services; removing it would change what happens in the video)
Call to action
Let’s get your next repair scheduled
On-screen text
So pick me to be your Puyallup mobile mechanic