I could give a shit less about a folding phone.

@bige.co

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SoundTikTok sound · original sound - bige.co

Why it worked

The video taps into strong nostalgia for a specific, beloved tech form factor that many users feel has been lost, creating immediate relatability and engagement.

Summary

The creator expresses his strong preference for a physical keyboard phone over modern folding phones. He shows a device that resembles a BlackBerry and wishes for such phones to return to the market.

Structure

1Dismissing folding phones
2Expressing desire for a physical keyboard phone
3Identifying the device as a BlackBerry 2.0 concept
4Pleading for the return of physical keyboards

Product placement

BlackBerry (a) acts: the creator is demonstrating a phone with a physical keyboard that he calls 'BlackBerry 2.0'. The interface is operated and he expresses a strong desire for it. Removing it would change the entire premise of the video.

On-screen text

I could give a shit less about a folding phone. I want this. I want all of this. Whatever BlackBerry 2.0 shit this is. This physical keyboard, abso-fucking-lutely yes. Please for the love of God can we just bring this back?

Transcript

I could give a shit less about a folding phone. I want this. I want all of this. Whatever BlackBerry 2.0 shit this is. This physical keyboard, abso-fucking-lutely yes. Please for the love of God can we just bring this back?