We're back with another candy challenge.

@fivebelow

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Promoted product

Five Below

Five Below is a store that sells a variety of affordable items, including seasonal apparel, accessories, beauty products, and home decor.

55 videos19 creators

Why it worked

The video uses a relatable, high-energy 'challenge' format that naturally integrates the store's inventory, making the promotional message feel like organic entertainment.

Summary

Two creators conduct a taste test challenge comparing different Halloween-themed candies found at a Five Below store. They sample the products and ask the audience to vote on the winner in the comments.

Structure

1Introduction to the candy challenge
2Creators search the store for Halloween candy
3Selection of specific candy products
4Taste test and comparison of the chosen treats

Original caption

Which treat is taking the crown? Sound off below! #FiveBelow #HalloweenCandy

More from @fivebelow

Product placement

(a) Five Below ACTS: the store interface is operated as the location for the challenge, and the video explicitly states that the treats are available there. Removing it would change the video's premise. (b) Sour Patch Kids APPEARS: the product is the subject of the taste test. (c) Peelerz APPEARS: the product is the subject of the taste test.

Call to action

let us know who won in the comments

On-screen text

Candy Court HALLOWEEN EDITION I'm up first where's the Halloween candy found it caramel apple or apple cider donut I'm gonna go with Apple Cider Donut Peelerz I found it okay I'm locking in my pick with Sour Patch Apple Harvest let's try the candies let's do it I'm gonna try caramel apple okay I think I'm gonna go for the cranberry one these are good I'm obsessed you can't go wrong with a Sour Patch Kid 10 out of 10 so we got the apple cider donut ones that's not what I was expecting these are super fun OK oh OK I got it it's so cinnamony this is a really hard choice cause they're so different let us know who won in the comments The coolest Halloween treats are at Five Below!

Transcript

We're back with another candy challenge. Halloween edition. I'm up first. Where's the Halloween candy? Found it. Caramel apple or apple cider donut? I'm gonna go with Apple Cider Donut Peelerz. I found it. Ooh. Okay, I'm locking in my pick with Sour Patch Apple Harvest. Let's try the candies. Let's do it. I'm gonna try caramel apple. Okay, I think I'm gonna go for the cranberry one. These are good. I'm obsessed. You can't go wrong with a Sour Patch Kid. 10 out of 10. So we got the apple cider donut ones. Whoa, that's not what I was expecting. These are super fun. OK, oh, OK. I got it. It's so cinnamony. This is a really hard choice cause they're so different. Let us know who won in the comments and what we should try next time. The coolest Halloween treats are at Five Below!