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Hook
When is uber going to allow SMELL RATINGS because I am sick of this 🤢
@taylorsykesrealty
7.3K followers · usually 2.3K views a post
Views
274.2K
Likes
22.2K
Comments
827
Shares
3.2K
Why it worked
The video taps into a relatable, albeit humorous, frustration with ride-sharing services. The unexpected suggestion of a "smell rating" feature is attention-grabbing and shareable, prompting engagement through comments and reactions.
Summary
The creator is in an Uber and expresses frustration with the smell of the car. She humorously suggests that Uber should implement a "smell rating" feature for drivers and passengers.
Structure
- 1Creator is in an Uber.
- 2Creator expresses disgust with the smell.
- 3Creator suggests a "smell rating" feature for Uber.
- 4Creator implies the current situation is unbearable.
Product placement
Uber (app): Acts - it is the service being used to get a ride. Removing it would change the context of the video. Uber is a ride-sharing app that connects passengers with drivers. Uber is not directly promoted, but is the subject of the complaint.
On-screen text
When is uber going to allow SMELL RATINGS because I am sick of this 🤢
Original caption
Sir why does your uber smell like it’s been collecting farts for the last 24 hrs
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