Why it worked
The video taps into the popular 'thrifting' trend and the desire for finding hidden gems. The surprise reveal of the item's high eBay value creates a strong hook and encourages viewers to check out the 'thrifty' app.
Summary
The creator visits a Goodwill store, highlighting items with seemingly low prices. They then use the 'thrifty' app to check the resale value of an item on eBay, revealing a significant profit margin.
Structure
- 1Browsing items at Goodwill
- 2Highlighting a potentially undervalued item
- 3Using the 'thrifty' app to check eBay prices
- 4Revealing the high resale value on eBay
Product placement
Goodwill: APPEARS - a store where the video is filmed. Removing it would change the context of the video, but not the core action. eBay: ACTS - a platform where the creator checks prices for items. Removing it would mean the creator couldn't check prices, changing the video's outcome. Thrifty: ACTS - an app used to check the resale value of items. Removing it would prevent the creator from checking prices and thus change the video's outcome.
Call to action
let's check on thrifty