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11.8Talking HeadContrarian hookCreator Economy
Hook
"Never use pure white" they said...
@lukeleal_art
1.0M followers · usually 331.7K views a post
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3.8M
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+276.7K views over 5.2d · ~53.5K/day · 5 observations
Why it worked
The video uses a common artistic "rule" as a hook, then subverts it with a visually stunning final reveal of a masterfully painted artwork, creating a satisfying "aha" moment for the viewer.
Summary
The video shows a painter mixing colors on a palette, then applying white paint to a canvas. The final shot reveals a large, detailed painting of an angel with wings, bathed in light.
Structure
- 1Painter mixing colors
- 2Applying white paint
- 3Close-up of painting detail
- 4Full reveal of the angel painting
On-screen text
"Never use pure white" they said...
Original caption
I probably need to stop using it honestly
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