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All breakouts
42.8Silent UGCCuriosity Gap hookLifestyle
Hook
Wait until you see what I paid for this K-beauty haul... 🥺
@tatianatoomer
2.8K followers · usually 1.7K views a post
Views
67.5K
Likes
158
Comments
2
Shares
4
View velocity
+30.8K views over 4.1d · ~7.5K/day · 4 observations
Why it worked
The video leverages the popular 'haul' format and the appeal of K-beauty products, combined with the perceived value of finding items at a discount on a specific platform like Whatnot. The visual presentation of multiple products with price comparisons creates strong consumer interest.
Summary
The creator unboxes a haul of K-beauty skincare products purchased from Whatnot. The video showcases several items, including serums, creams, and peeling gels, highlighting the price paid on Whatnot versus the retail price.
Structure
- 1Package arrives at the door
- 2Creator unboxes the package
- 3Showcases Round Lab Birch Juice Serum
Original caption
K-beauty mail days just hit different 📦✨ Brands I already love, some new-to-me skincare, and a look at what I paid for each. Consider this your mini guide to K-beauty finds on @Whatnot 👀 #whatnothaul #whatnotpartner #koreanskincare #koreanskincarehaul
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