I think I just found it.

@rachel.claricee

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SoundTikTok sound · original sound - rachel.claricee

Promoted product

Febreze x Dunkin' Collection

Why it worked

The video leverages a sense of urgency and exclusivity by framing the purchase as a race against selling out, while the 'sniff test' provides a relatable, sensory-focused demonstration of the product.

Summary

The creator visits Walmart early on a Saturday morning to purchase the limited edition Febreze x Dunkin' air freshener collection. She performs a quick sniff test of the Vanilla Latte scent and encourages her followers to visit their local store to buy the products before they sell out.

Structure

1Creator announces the Febreze x Dunkin' collaboration at Walmart
2Creator arrives at the store early to ensure availability
3Creator locates the products on the shelf
4Creator performs a sniff test of the Vanilla Latte scent
5

Original caption

#Febreze_Partner found it 👀☕️🍩 Febreze x Dunkin’ is at Walmart now! @Febreze #FebrezexDunkin #Walmart

More from @rachel.claricee

Product placement

Febreze (a) ACTS: the creator demonstrates the product by spraying it and sniffing it, and it is the subject of the entire video. Dunkin' (a) ACTS: it is part of the product name and branding on the Febreze items, and the creator mentions the collaboration. Walmart (a) ACTS: the creator visits the store to purchase the products and encourages viewers to do the same. Bounty (b) APPEARS: it is visible on the shelves in the background, but removing it would not change the video.

Call to action

Go to your local Walmart as soon as possible if you want to get your hands on this collection.

On-screen text

#FEBREZE_PARTNER DUNKIN' FINALLY AVAILABLE AT WALMART 8:00AM SATURDAY BEFORE IT SELLS OUT LITTLE SNIFF TEST VERY EXCITED ABOUT THE VANILLA LATTE THAT SMELLS SO GOOD WALMART AS SOON AS POSSIBLE IF YOU WANNA GET YOUR HANDS ON THIS COLLECTION

Transcript

I think I just found it. The Febreze and Dunkin' collab is finally available at Walmart, so I am here at 8:00 AM on a Saturday morning so I can get it before it sells out. I think I just found it. Let's do a little sniff test. I'm very excited about the Vanilla Latte. That smells so good. Go to your local Walmart as soon as possible if you want to get your hands on this collection.