Primark x The Grinch

@kiersti

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SoundTikTok sound · It's Beginning to Look a Lot like Christmas

Promoted product

Primark x The Grinch Christmas 2026 collection

Why it worked

The video taps into the nostalgia and popularity of The Grinch character combined with the anticipation of the Christmas season, appealing to a broad audience looking for festive home decor and gifts.

Summary

The video showcases the new Primark x The Grinch Christmas 2026 collection, featuring various home goods like mugs, plates, teapots, and storage jars. The items are displayed in a retail setting, highlighting the festive and character-themed designs.

Structure

1Introduction of Primark x The Grinch collection
2Display of mugs and teapots
3Showcase of plates and storage jars
4Presentation of tree-shaped dishes and vases
5Highlighting socks and slippers

Product placement

Primark: ACTS - it is a retail store where products are displayed and sold. Removing it would change what happens in the video. The Grinch: APPEARS - it is a fictional character featured on the products. Removing it would not change what happens in the video, but would remove the theme of the products.

On-screen text

Primark x The Grinch Christmas 2026 € 3.50

Original caption

The Grinch had arrived at Primark! It’s the start of the Christmas 2026 collection. I can’t wait to see what else will come out! New in The grinch x Primark Home. #thegrinch #primark #primarkhome #primarkchristmas #christmas2026

More from @kiersti

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Transcript

The Grinch had arrived at Primark! It’s the start of the Christmas 2026 collection. I can’t wait to see what else will come out! New in The grinch x Primark Home. It's beginning to look a lot like Christmas. Everywhere you go. Take a look at the 5 and 10. It's glistening once again. With candy canes and silver lanes that glow. It's beginning to look a lot like Christmas. Everywhere you go. Take a look at the 5 and 10. It's glistening once again. With candy canes and silver lanes that glow.