You guys have already given me the best birthday present ever

@savewithkenz

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SoundTikTok sound · Sunlight On The Sill

Promoted product

Dollar by Dollar Debt Relief

Facebook

2 videos

Why it worked

The creator leverages her birthday to create a personal connection with her audience, while also providing a transparent update on her debt payoff journey and community growth, encouraging engagement through a relevant question.

Summary

The creator celebrates her birthday and day 29 of her debt payoff journey, sharing that she has paid off $38,000 of debt using TikTok engagement for micro-payments. She highlights the growth of her Facebook group and her earnings from TikTok commissions and today's payment towards her remaining debt.

Structure

1Birthday and debt payoff update
2Facebook group growth and call to action
3TikTok commission earnings
4Today's debt payment and remaining balance

Original caption

when is your birthday?🎂 #debtpayoff #debtfree #financialfreedom

More from @savewithkenz

Product placement

Dollar by Dollar Debt Relief (appears, a logo/banner is shown, but it is not operated or used to generate anything in the video, so removing it would not change what happens in the video). HIT OZON 2.4G Wireless Lavalier (appears, a product name is shown in a screenshot of a TikTok showcase, but it is not operated or used to generate anything in the video, so removing it would not change what happens in the video).

Call to action

please check out the link in my bio because it leads you to the Facebook group to help people pay off their debt.

On-screen text

DAY 29 of paying off debt today's payment: $23.96 DAY 29 $37,468.77 today's payment: $23.96 when is your birthday?

Transcript

You guys have already given me the best birthday present ever. It is my birthday and day 29 of paying off $38,000 of debt behind my boyfriend's back using TikTok engagement to make micro-payments. We hit so many kind new followers and members in our Facebook group. And if you haven't, please check out the link in my bio because it leads you to the Facebook group to help people pay off their debt. Yesterday we had 206 new followers and 197 new members in our Facebook group. We also had 243 engagements on yesterday's video and we had $1.38 in TikTok shop commissions. Today's payment: $23.96. This brings today's micro-payment to $23.96. This brings our new grand total of debt to $37,468.77. Today's payment: $23.96. Today's engagement question is, when is your birthday? Since my birthday is today and I thought it was fitting.