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30.2Silent UGCResult / Flex hookLifestyle
Hook
70% OFF @ TARGET
@ciaranoelle
3.4K followers · usually 885 views a post
Views
26.5K
Likes
976
Comments
6
Shares
582
Promoted product
Paw Patrol bedding and sheet sets
Why it worked
The video leverages the strong appeal of a popular children's brand (Paw Patrol) combined with a significant discount (70% off) at a well-known retailer (Target), creating a compelling value proposition for viewers interested in children's home goods.
Summary
The video showcases Paw Patrol themed bedding and sheet sets found on clearance at Target for 70% off. The creator highlights the significant discount and the appeal of these items for children.
Structure
- 1Showcase of Paw Patrol twin quilt and sham set
- 2Showcase of Paw Patrol twin sheet set
- 3On-screen text highlighting 70% off at Target
- 4Display of Target website showing clearance prices for Paw Patrol bedding
Product placement
Target (store): APPEARS - a watermark/logo on screen, removing it would not change what happens in the video. Paw Patrol (brand): ACTS - the characters are featured on the bedding and sheet sets, which are the subject of the video. Removing the brand would change what happens in the video as the product would no longer be identifiable. Shop LTK (platform): APPEARS - the creator's bio link leads to this platform, but the platform itself is not acted upon or demonstrated in the video. Removing it would not change what happens in the video.
Original caption
Found Paw Patrol bedding at @target for 70% off. My daughter used to LOVEEE paw patrol - so I would have been PUMPED to find this years ago! There were lots scattered around different end caps. Some Dino hoodie blankets too from the movie. Love a good clearance find at Target. Happy hunting #targetclearence #pawpatol #clearance
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