#OGXPartner How do I know a book is good...

@probablyoffreading

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SoundTikTok sound · original sound - probablyoffreading

Promoted product

OGX Bond Protein Repair collection

A customized bonding repair system that provides exactly what your hair needs. Infused with proteins and patented repair molecules.

Why it worked

The video effectively uses a relatable "hair disaster" scenario to showcase the product's benefits. The creator's engaging personality and clear demonstration of each step make the tutorial easy to follow and aspirational.

Summary

The creator demonstrates how she uses the OGX Bond Protein Repair line to transform her hair from a "disaster" to shiny and healthy-looking. She walks through the steps of using the shampoo, conditioner, treatment mask, heat protect spray, and sealing serum.

Structure

1Introduction to hair disaster
2Introduction of OGX Bond Protein Repair line
3Shampoo and Conditioner application
41 Minute Treatment Mask application

Original caption

#OGXperience When “one more chapter” turns into a hair disaster I reach for my OGX Bond Protein Repair line ✨ @OGX Beauty keeps my hair shiny regardless of how many times I put it into a bun due to a book cliffhanger! #OGXPartner

More from @probablyoffreading

Product placement

OGX Bond Protein Repair collection: This is a hair care line that the creator uses to repair and cleanse her hair. It ACTS as a product that is applied to the hair. Removing it would change the video's outcome. OGX®: This is the brand name for the hair care products. It APPEARS as a watermark and on the product packaging. Removing it would not change what happens in the video.

On-screen text

#OGXPartner How do I know a book is good... how do I know a book is good? well my phone is dead I haven't eaten, my husband hasn't seen me at six hours and my hair has somehow become one giant knot I am partnering with OGX to show you how I go from this hair disaster to this shiny looking hair using the OGX® Bond Protein Repair collection for a targeted repair and gentle cleanse I'm going to go in first with the Bond Protein Repair Shampoo and Conditioner the lather is so satisfying and the scent smells so good next I apply a generous amount of Bond Protein Repair 1 Minute Treatment Mask to my damp hair from the mid length to the ends and let it sit for one minute and then rinse it out for a lightweight leave in conditioning At conditioning I'm going to soak the Bond Protein Repair 450°F Heat Protect Spray from mid length to my ends to really prep my hair for styling and once or twice a week before I call it a night I evenly applied the Bond Protein Repair Sealing Serum to my ends upward and you can leave the serum in overnight there's no need to rinse so that is how I take my hair from this to this using the OGX® Bond Protein Repair line

Transcript

How do I know a book is good? How do I know a book is good? well my phone is dead I haven't eaten, my husband hasn't seen me at six hours and my hair has somehow become one giant knot I am partnering with OGX to show you how I go from this hair disaster to this shiny looking hair using the OGX® Bond Protein Repair collection for a targeted repair and gentle cleanse I'm going to go in first with the Bond Protein Repair Shampoo and Conditioner the lather is so satisfying and the scent smells so good next I apply a generous amount of Bond Protein Repair 1 Minute Treatment Mask to my damp hair from the mid length to the ends and let it sit for one minute and then rinse it out for a lightweight leave in conditioning At conditioning I'm going to soak the Bond Protein Repair 450°F Heat Protect Spray from mid length to my ends to really prep my hair for styling and once or twice a week before I call it a night I evenly applied the Bond Protein Repair Sealing Serum to my ends upward and you can leave the serum in overnight there's no need to rinse so that is how I take my hair from this to this using the OGX® Bond Protein Repair line