Billboard Exclusive

@bcarpey

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SoundTikTok sound · I'll Do It (Sped Up Remix)

Promoted product

Calvin Klein

Why it worked

The video leverages the popularity of BTS member Jungkook and the brand recognition of Calvin Klein, combined with the intrigue of a deleted advertisement, to capture viewer attention.

Summary

This video features BTS member Jungkook in what appears to be a Calvin Klein advertisement. The on-screen text questions why the ad has been deleted, implying it was a "Feel The Fit" campaign.

Structure

1Video opens with "Billboard Exclusive" text.
2On-screen text asks "It's been DELETED!! WHY??? Jungkook CK ad 😱".
3Close-ups of Jungkook in various outfits.
4The "Feel The Fit" Campaign text appears.
5The Calvin Klein logo is shown on clothing.

Product placement

Calvin Klein: appears as a logo on clothing and is mentioned in the on-screen text as "CK ad". Removing it would not change what happens in the video.