Post by @drewsendscience

Also...! don't even think anyone was trying to portray women in sports. The marketers behind this probably thought: Hot chick + sports images = retention And that was it. No deeper message. But what happened was sheer luck. What they got was: Hot chick + retention + massive controversy (BUT none of it from its target audience) = VIRALITY Genuinely a 10/10 outcome for the brand. #hyve #founder #business #entrepreneur #network