College artists when they have to carry their giant sketch pad:

The video uses a relatable, niche experience that resonates with art students, combined with a simple, observational comedic format that is highly shareable.

A college artist humorously portrays the struggle of carrying a large sketch pad around campus. He stops at a door, waiting for a group of teenagers to pass by before proceeding.

Strathmore Drawing pad: It appears as a physical object held by the creator. It is not operated, and removing it would not change the comedic premise of the video, which is about the inconvenience of carrying large art supplies. It merely appears.