Let me welcome you to Louis Vuitton‘s home and mansion here in Paris.

@eyes_4_days

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SoundTikTok sound · Mozart's Shadowed Elegance

Promoted product

Louis Vuitton purse

3 videos2 creators

Why it worked

The video leverages the aspirational nature of a luxury brand's "home and mansion" to showcase an upcoming product, creating exclusivity and desire by highlighting its unique design inspiration and limited release.

Summary

The video tours the Louis Vuitton mansion in Paris, highlighting the stained glass windows. It specifically mentions an upcoming purse release that is inspired by the stained glass design, encouraging viewers to watch out for it.

Structure

1Welcome to Louis Vuitton mansion
2Observe stained glass windows
3Announce upcoming purse release
4Describe purse's design inspiration
5

Original caption

Let me welcome you to Louis Vuitton‘s home and mansion here in Paris. No like to note keep an eye on the stained glass. There’s actually a purse that will be released within the next month that is in homage to the stained glass. That is absolutely beautiful and it will be done exactly like the same glass to these windows this is a purse that you are going to want to keep your eye out for and make sure your client advisor helps you get because of if there is something that there is amazing to add to your collection it is definitely going to be this piece. Everything in his mansion is still true to the beautiful elegance that it was done in the original way nothing has been redone. This is all exactly the same as it was when it was first built, which is what makes this mansion is so absolutely beautiful.

More from @eyes_4_days

Product placement

Louis Vuitton: (a) it ACTS - the video shows a purse that will be released in homage to the stained glass windows, implying it is a product of Louis Vuitton; the video also shows a Louis Vuitton trunk used as a floral arrangement, which is a product of Louis Vuitton. (b) it merely APPEARS - the Louis Vuitton logo is visible on the trunk. Removing the purse and trunk would change what happens in the video. Removing the logo would not.

Call to action

keep an eye out for [the purse]

Transcript

Let me welcome you to Louis Vuitton‘s home and mansion here in Paris. No like to note keep an eye on the stained glass. There’s actually a purse that will be released within the next month that is in homage to the stained glass. That is absolutely beautiful and it will be done exactly like the same glass to these windows this is a purse that you are going to want to keep your eye out for and make sure your client advisor helps you get because of if there is something that there is amazing to add