Why it worked
The video leverages popular internet slang ('brainrot') and character-based roleplay to engage a specific fandom, making the game content feel like a native, entertaining part of the creator's personality.
Summary
The creator uses a humorous filter and gameplay footage from the game Ordem Paranormal: Enigma do Medo to roleplay as a character, while also showcasing digital art created in Procreate.
Structure
- 1Creator introduces the concept of character names becoming brainrot
- 2Creator uses a filter to roleplay as the character Veríssimo from the game
- 3Creator displays digital artwork of the character drawn in Procreate
- 4Creator invites questions from the audience
Product placement
Ordem Paranormal: Enigma do Medo (a game) appears as the source of the character Veríssimo and the gameplay footage shown; it ACTS as the subject of the video's content. Procreate (an app) appears as the software used to draw the character; it ACTS as the tool used to create the artwork shown.