$13.50 shelf glow up

@itschaneljanssen

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SoundTikTok sound · original sound - itschaneljanssen

View velocity

+280.1K views over 4.2d · ~67.2K/day · 5 observations

Promoted product

TruSkin SPF

Effective formulas for real skin, real schedules and real life. Discover simple, approachable skincare designed to fit routines you can actually stick with.

Why it worked

The video combines a satisfying DIY thrift flip with a subtle product placement of a skincare item, appealing to viewers interested in home decor and beauty hacks. The low cost of the shelving units and the creator's positive experience with the product create relatable and aspirational content.

Summary

The creator showcases a thrift flip of two vintage metal and glass shelving units, which they spray painted gold. They also demonstrate using TruSkin SPF for sun protection before working outside, highlighting its benefits for healthy and glowing skin.

Structure

1Introduce thrifted shelving units and cost
2Showcase TruSkin SPF for outdoor use
3Demonstrate spray painting the shelving units
4Style the newly painted shelves with decor

Original caption

Sometimes a can of spray paint actually IS the right call 🤭 @TruSkin #truskin #ad #thriftflip #vintagehomedecor #rebuildingera

More from @itschaneljanssen

Product placement

TruSkin: ACTS - it is applied to the creator's face to provide a "glow" and "shine" to their skin. Removing it would change the video's demonstration of its use. It is a skincare product. The video also mentions "TruSkin" in the caption and creator's handle, which is incidental. Spray paint (brand not specified): ACTS - it is used to spray paint the shelving units, giving them a fresh coat of gold. Removing it would change the video's demonstration of the thrift flip. It is a home decor product. The Kinfolk Entrepreneur: APPEARS - it is placed on the shelf as decor. Removing it would not change what happens in the video. Home Therapy: APPEARS - it is placed on the shelf as decor. Removing it would not change what happens in the video. Horse statue: APPEARS - it is placed on the shelf as decor. Removing it would not change what happens in the video. Small gold dish with bottles: APPEARS - it is placed on the shelf as decor. Removing it would not change what happens in the video. Green picture frame: APPEARS - it is placed on the shelf as decor. Removing it would not change what happens in the video. Vases/candle holders: APPEARS - they are placed on the shelf as decor. Removing them would not change what happens in the video.

On-screen text

$13.50 shelf glow up thrifted vintage shelving thirteen fifty about again. outside, truSkin before shine how skin every time I use it. seriously so off fresh nothing. Once finally favourite styling them my thrifted these glow

Transcript

I just thrifted two vintage metal glass shelving units for only $13.50 about again. We're about to make them look brand new again. Since I'm going to be outside, I reached for my TruSkin SPF before I make these shelves shine again. I've been loving how healthy and glowing my skin looks every time I use it. The metal was seriously tarnished, so I took all the glass off and gave it a fresh coat of gold. Nothing. Once they were dry, it was finally time for my favourite part, styling them. I pulled out some of my vintage and thrifted pieces and now these shelves have a little glow of their own.

another day of flippin’ for bread 🛍️🪑National Thrift Day edition 👀 @TruSkin #

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TruSkin

3.5Mviews@itschaneljanssen

did I actually find a $1,000 rug at the thrift store?? 🫪 #flippinforbread #thri