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29.6Silent UGCProblem Callout hookLifestyle
Hook
Your deep cleaning motivation 💖
@cleanwithish
3.6K followers · usually 7.5K views a post
Views
278.5K
Likes
3.8K
Comments
71
Shares
81
Promoted product
Scrubology oven cleaning and descale sprays
Scrubology UK
Why it worked
The video leverages the satisfying visual of deep cleaning and transformation, tapping into the popular 'CleanTok' trend. The use of multiple common household cleaning scenarios provides broad relatability and motivation for viewers.
Summary
The video shows a person deep cleaning various household items including a shower head, air fryer, and oven. Cleaning products are sprayed and wiped onto the surfaces, demonstrating the cleaning process.
Structure
- 1Spraying and cleaning a shower head
- 2Cleaning an air fryer with cleaning solution
- 3Spraying and cleaning an oven
- 4Showing the clean oven racks
Product placement
Scrubology oven cleaning and descale sprays (ACTS - used to clean oven and shower head, removing grime, changing what happens in the video); Fairy liquid (ACTS - used to clean air fryer, changing what happens in the video); Baking soda (ACTS - used to clean air fryer, changing what happens in the video); Zanussi (APPEARS - brand name on oven, removing it would not change what happens in the video)
Original caption
Your cleaning motivation 💖 I used @Scrubology oven cleaning and descale sprays for oven and shower head 💜 Fairy liquid and baking soda for airfryer ✨ #cleanmotivation #cleaningmotivation #cleanwithme #CleanTok #temizlik
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