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2 videos2 creators
285Silent UGCCuriosity Gap hookLifestyle
Hook
Coraline + Coffee =
@crystal_is_clearr
1.2K followers · usually 660 views a post
Views
187.4K
Likes
33.0K
Comments
301
Shares
5.7K
Promoted product
Lifted Coffee
Why it worked
The video leverages a popular pop-culture theme (Coraline) to create visually striking, highly shareable content that makes a local business's menu feel like a must-have experience.
Summary
The video showcases a series of Coraline-themed coffee and matcha drinks created by a local coffee shop called Lifted Coffee. It highlights different drink variations and encourages viewers to order via direct message on Instagram.
Structure
- 1Introduction of Coraline-themed coffee drinks
- 2Display of various drink options and flavor bases
- 3Close-up shots of specific themed menu items
- 4Call to action to order via Instagram
Product placement
Lifted Coffee (a coffee shop) — it ACTS as the provider of the themed drinks shown, and the video is a menu showcase for their products. Removing it would change the entire video as it is the subject. The video also mentions @liftedcoffeeca on Instagram, which is the business account for the shop.
Original caption
🪡 Coraline Coffee 💙🖤 💙 🖤 ✨️Our favorites: -Jumping Mouse Coffee🐭 -Other Wybie Matcha 🍬 -Beldam's Tunnel 💙🖤💙 💙 🖤 💎Lifted Coffee 📍Fontana ✨️To order dm @liftedcoffeeca on instagram 💙Choose the drinks in Matcha or Coffee 🖤Choose your milk base (Oat, Almond, whole) @Lifted Coffee 💙 🖤 💙 #coraline #mrbobinsky #wybie #Coffee #halloween October matcha psl California soca laika
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