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43.6Talking HeadResult / Flex hookLifestyle
Hook
They JUST OPENED A BRAND NEW $9M VIEWPOINT...
@empirestatevisuals
11.0K followers · usually 2.4K views a post
Views
104.0K
Likes
3.3K
Comments
127
Shares
1.5K
Promoted product
Crow's Nest expansion
Why it worked
The video leverages the awe-inspiring and slightly terrifying nature of Niagara Falls, combined with the novelty of a new, expensive expansion, to create a compelling and shareable piece of content that prompts audience engagement through a direct question.
Summary
The video showcases the newly opened $9 million Crow's Nest expansion at Niagara Falls, which allows visitors to stand extremely close to the American Falls. It questions whether viewers would be comfortable with such proximity to the powerful waterfall.
Structure
- 1Announcing the new $9M viewpoint at Niagara Falls
- 2Highlighting its proximity to the most powerful waterfall in NY
- 3Identifying it as the 2026 Crow's Nest Expansion
- 4Posing a question about standing close to the edge
Product placement
Niagara Falls: appears, a tourist attraction, removing it would change what happens in the video.
Crow's Nest: appears, a viewpoint at Niagara Falls, removing it would change what happens in the video.
Empire State Visuals: appears, a watermark/creator attribution, removing it would not change what happens in the video.
Original caption
Have you seen the brand new $9 million expansion at Niagara Falls? 😳 The highly anticipated Crow's Nest expansion just opened for the 2026 season, connecting the original stairs all the way up to Prospect Point. You can now stand literally inches away from the American Falls! Would you stand this close to the edge, or is this way too intense? 👇 #niagarafalls #crowsnest #upstateny #newyorkhiddengems #nytravel
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