@shmelski_ — 51x breakout

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JOKER FROM PERSONA

@shmelski_

30.3K followers · usually 4.5K views a post

Views

232.3K

Likes

42.3K

Comments

298

846

View velocity

+153.6K views over 5.2d · ~29.5K/day · 6 observations

Why it worked

The video likely resonated because it tapped into the excitement and surprise of a major character reveal in a highly anticipated game, using a well-executed and unexpected presentation.

Summary

The video discusses the reveal of Joker from Persona 5 as a character in Super Smash Bros. at The Game Awards in 2018. The creator highlights the effectiveness of the reveal, noting how it was timed perfectly and that the audience didn't immediately know it was a Smash Bros. reveal until the card flipped.

Structure

1Joker's reveal in Smash Bros.
2The Game Awards 2018 context
3Perfect timing and misdirection
4The animation style
5The impact of the reveal

Product placement

Persona 5 (game): appears as the subject of the video. Removing it would change the video's topic. Joker (character): appears as the subject of the video. Removing it would change the video's topic. Super Smash Bros. (game): appears as the subject of the video. Removing it would change the video's topic. The Game Awards (event): appears as the context for the reveal. Removing it would change the video's context.

On-screen text

#THEGAMEAWARDS Not actual gameplay. JOKER FROM PERSONA 5 WITHOUT A BEST SMASH BROS. REVEAL. GAME AWARDS IN 2,018, RIGHT BEFORE SMASH BROS. ACTUALLY RELEASES. IT WAS PERFECTLY TIMED. AND NOT EVEN THAT, YOU DON'T EVEN KNOW IT'S A REVEAL UNTIL THE CARD FLIPS. AT FIRST YOU THINK IT'S EITHER PERSONA 5 D.L. C. OR MAYBE THE GAME OR REMASTER, BUT THE CARD TURNS OUT THAT JOKER'S IN SMASH. THAT AND THE FACT THAT THERE'S A JOKER JOINS LIKE, NO CHARACTER JOINS THE BATTLE SCREEN. IT'S JUST STRAIGHT TRAILER. AND IT'S THE ANIMATION. THE PERSONA 5 ANIMATION ART STYLE. FLIPS, EVERYONE GETS HYPE. YOU DON'T EXPECT THE GAME AWARDS, LIKE A NINTENDO DIRECT WHERE YOU CAN KINDA TELL THAT EXPECT IT. SO YEAH. I DON'T THINK MADE A BETTER CHARACTER REVEAL, AND I DON'T THINK ANY CHARACTER REVEAL TOPPED THAT.