70p

@cant.eat.that

1.6K followers · usually 1.6K views a post

Views

31.8K

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1.1K

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SoundTikTok sound · Elf - Main Theme

Promoted product

KitKat Santa Orange

Why it worked

The video targets a specific dietary need (gluten-free) with a festive and popular product, making it highly relevant and shareable within that community.

Summary

The video showcases a new festive treat: gluten-free KitKat Santa Orange chocolate bars. The creator highlights that these are made with crispy rice pieces instead of traditional wafers, making them suitable for those with coeliac disease.

Structure

1Display of KitKat Santa Orange bars in a store.
2Close-up of a single KitKat Santa Orange bar.
3Focus on the packaging and nutritional information.
4Text overlay announcing the gluten-free festive treat.

Product placement

KitKat (brand): Acts - a chocolate confectionery product. Removing it would change what happens in the video. Nestle (brand): Appears - a logo on the KitKat packaging. Removing it would not change what happens in the video.

Original caption

NEW GLUTEN FREE FESTIVE TREAT 📣📣🎄🎄 I love the fact that @KITKAT make their chocolate Santas gluten free - and now there's a choc orange version 😍😍🤩 They're made with crispy rice pieces instead of their traditional wafers - making them gluten free! #coeliac #glutenfree #christmas #sweettreat #supermarket Spotted in Morrisons