PART 2: going back for the most incredible sue wong dress

@curatedbridal

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SoundTikTok sound · Ride by Lana Del Ray X My Blood by Ellie Golding

Promoted product

Sue Wong dress

Shop Sue Wong's luxury dress collection featuring beaded evening gowns, Nocturne silk dresses, vintage cocktail styles, and bridal designs. Find your perfect black, white, pink, green, or silver gown for any occasion.

2 videos2 creators

Why it worked

The video taps into the viewer's desire for a beautiful, aspirational item and leverages community encouragement to drive the purchase, creating a relatable and satisfying narrative arc.

Summary

The creator returns to an antique store to purchase a Sue Wong dress she previously left behind due to budget constraints. After being reminded by viewers that she could use a credit card, she goes back and successfully buys the dress.

Structure

1Recalling the dress left behind due to budget
2Viewers reminding her to buy it
3Returning to the store
4

Original caption

PART TWO: she’s home!!! #suewong #antiquestore #suewongdress #weddingdress #vintageweddingdress

More from @curatedbridal

Product placement

Sue Wong dress: ACTS - it is the item being purchased and shown off. Removing it would change the video. Sue Wong: APPEARS - it is the brand name on the dress's tag and ribbon. Removing it would not change what happens in the video.

On-screen text

PART 2: going back for the most incredible sue wong dress

Transcript

You can be So originally I left behind this Sue Wong dress because it was out of my budget but after many of you reminded me I can just put it on a credit card so I went in and here she is! My dreams have been blessed my dreams will break my blessings will be

This price is not in my budget so I left her behind 😭 #suewong #weddingdress #a

41.4

34.4K3.7K51

Vintage Sue Wong Nocturne wedding dress

34.4Kviews@curatedbridal

she’s vintage too!! #thrifted #thriftwithme #vintage #vintagedress #bridal