In honor of Verity, coming to the cinemas on the 2nd of October, we thought it would be the perfect time to do a red flag test.

@mollyandjordy

3.1M followers · usually 23.6K views a post

Views

10.3M

Likes

8.0K

Comments

324

Shares

2.8K

SoundTikTok sound · Suspenseful and tense orchestra(1318015)

Promoted product

Verity

A companion that knows more than it should. Import to Lunar Client only — not compatible with CurseForge.

2 videos2 creators

Why it worked

The creators successfully integrated a promotional message into a popular, relatable content format (the 'red flag' couple challenge), making the ad feel like organic entertainment.

Summary

A couple performs a 'red flag' test based on the themes of the upcoming film 'Verity' to promote its theatrical release. They discuss various relationship scenarios while referencing the movie's plot.

Structure

1Introduction of the film Verity and the red flag test concept
2Discussion of minor relationship red flags
3Discussion of the film's central plot point as a red flag
4Discussion of hypothetical relationship secrets

Original caption

AD How many of these would be a red flag for you? 🚩😂 @Sony Pictures UK Verity only in cinemas October 2 👀 #VerityFilm

More from @mollyandjordy

Product placement

Verity (the film): It ACTS as the subject of the video, as the creators are promoting its release in cinemas and using its themes to structure their content. Removing it would change the entire premise of the video.

Call to action

So make sure you head to the cinema to watch Verity, only in cinemas from the 2nd of October.

On-screen text

BASED ON THE #1 NEW YORK TIMES BEST SELLING NOVEL Verity ONLY IN CINEMAS OCTOBER 2

Transcript

In honor of Verity, coming to the cinemas on the 2nd of October, we thought it would be the perfect time to do a red flag test because the relationships in this film have a lot of them. So we're going to see which scenarios would actually be red flags for us. Your partner makes their tea with the milk first. Red flag? Definitely a red flag. Seriously? Yeah, that's like grounds for divorce. You're ridiculous. Your partner eats your leftovers without telling you. Red flag? That's not a red flag. Yeah, because you're doing it to me all the time. Exactly, so it's not a red flag. Okay, you find a book that your partner has secretly written that's loosely based on your life together. Red flag? Massive red flag. Why? Because you've basically written about our whole relationship without telling me or asking me. But what if I told you after I finished it? Oh, it's a bit late for that, isn't it? You're ridiculous. What would you do if you discovered your partner had a whole other side that you didn't know about? Hmm, depends what kind of side. Like secret millionaire? I mean, I could work with that. No, no, I'm talking like a whole second family. Oh, absolutely not. No, that's a completely different situation. Clearly everyone has a different idea about red flags and we'd love to hear what you guys think. So make sure you head to the cinema to watch Verity, only in cinemas from the 2nd of October.