Why it worked
The slideshow format taps into the 'wishlist' and 'luxury aesthetic' trends, which are highly shareable and relatable for beauty enthusiasts, encouraging engagement through aspirational content.
Product placement
YSL Beauty (appears, tagged in caption), Westman Atelier (appears, tagged in caption), Dior Beauty (appears, tagged in caption), NARS Cosmetics (appears, tagged in caption), Chanel Beauty (appears, tagged in caption), Makeup By Mario (appears, tagged in caption), Charlotte Tilbury (appears, tagged in caption), Hourglass Cosmetics (appears, tagged in caption), One Size Beauty (appears, tagged in caption), Huda Beauty (appears, tagged in caption), Makeup Forever (appears, tagged in caption). None of these products act; they are displayed as static images in a wishlist slideshow. Removing them would change the content of the wishlist, but they do not perform any function or demonstrate a capability in the video.
On-screen text
High End Make Up Wishlist!
YSL bronzer!!!
Westman Atelier Blush Sticks
Dior Foundation Stick
YSL Loveshine
Dior Backstage Glow Palette
This palette?!
Chanel Bronzing Cream
Love bronzers sm!!!
Make up by Mario Eyeshadow Palette
Ugh! A need!
Chanel Water-Fresh Tint
Heard a lot of good reviews ab this!
Charlotte Tilbury Island Glow Lip & Cheek Tint
a compact cheek tint? hello?!
Hourglass Palette
Need I say more???
NARS Pot Concealer
Need this concealer sm!
Make Up Forever Lip Color Pencil
Huda Beauty Easy Bake Duo
One Size Setting Spray
Uhm...duh?!