Why it worked
The video taps into highly engaged K-pop fan communities by categorizing popular songs based on specific, relatable fan behaviors and internet subcultures.
Summary
The video provides a list of trending K-pop songs and explains the specific social media contexts or fan-driven narratives in which each song is typically used. It features clips of various K-pop music videos paired with on-screen text describing their usage.
Structure
- 1Introduction to K-pop song trends
- 2Explanation of Aespa's Kiss n tell usage
- 3Explanation of Hyunjin's Around you usage
- 4Explanation of woo!ah!'s Bad girl usage
On-screen text
Intro:5s
Trending Kpop songs on the internet and how people use them
(C-link or marry J-hope)
Kiss n tell -Aespa
They used this song for those who want Bts to disband (#btsdisband)
Around you - Hyunjin
They used this song for someone who left the group, went on hiatus, or for when they miss a member (ex:Newjens)
Bad girl - woo!ah!
They used this song to share their opinion or to throw shade at people who hate kpop (or some facts)