The NEW IKEA PAX wardrobe design has changed everything

@life.at.the.woods

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SoundTikTok sound · Be OK

Promoted product

Ikea Pax

3 videos3 creators

Why it worked

The video taps into a relatable pain point for DIY enthusiasts—the frustration of assembling flat-pack furniture—and positions the new product design as the direct solution.

Summary

The creator demonstrates the assembly process of the new IKEA PAX wardrobe design, highlighting how much easier it is to build compared to previous versions. The video focuses on the construction phase of a home DIY project.

Structure

1Creator assembles wardrobe frame
2Demonstrates new assembly mechanism
3Shows completed frame structure

Product placement

IKEA PAX (a) ACTS: the creator is assembling the wardrobe frames, demonstrating the new design's ease of construction compared to the old version. Removing this would change the entire video as it is the subject of the demonstration.

On-screen text

The NEW IKEA PAX wardrobe design has changed everything

Original caption

We’re nearly there with our grey-beige IKEA PAX built-in wardrobes and I honestly can’t wait to show you the finished result 🤎👀 If you’ve ever built IKEA PAX before, you’ll remember the old frames, backboards and a million little nails 😂 So when I saw how IKEA had changed the new design, I was very happy! It’s made putting these together SO much easier and now we’re finally at the exciting bit… making them look properly built in. We’ve still got a few things to finish, but I can’t wait to share the finished wardrobe with you! 🥹🤎 #ikeapax #ikeapaxhack #ikeahack #ikeawardrobe #paxwardrobe Built in wardrobe