Fall essentials from ASOS, including things I just got for myself.

@alexballardd

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Promoted product

ASOS

ASOS is a multinational e-commerce fashion retailer that sells a variety of clothing, accessories, and footwear brands through its online platform for consumer purchase.

8 videos8 creators

Why it worked

The video leverages the 'haul' format, which provides high utility for viewers looking for seasonal fashion inspiration, while the clear 'BUY THE LOOK' CTA makes the conversion path frictionless.

Summary

The creator showcases a curated selection of fall fashion items from ASOS, providing brief commentary and styling suggestions for each piece. The video serves as a shopping guide, encouraging viewers to purchase the featured looks.

Structure

1Introduction to fall essentials from ASOS
2Showcase of trench coat and sweater
3Showcase of plaid shirt and dress
4Showcase of fringe scarf and military jackets

Original caption

all of my favorites from @asos #asospartner #fallessentials #falltrends

More from @alexballardd

Product placement

ASOS (a) ACTS: The video is a curated showcase of specific clothing items available on the ASOS platform, with the creator providing commentary and styling advice for each piece. The interface allows users to "BUY THE LOOK" directly. Removing the ASOS branding and platform context would fundamentally change the video's purpose as a promotional haul. Topshop (a) ACTS: Several items from Topshop are featured, described, and recommended by the creator. Reclaimed Vintage (a) ACTS: A sweater from this brand is featured and recommended. ASOS DESIGN (a) ACTS: Multiple items from this house brand are featured and recommended.

Call to action

BUY THE LOOK

On-screen text

FALL ESSENTIALS from ASOS SELLING FAST Model: 179cm / 5'10½" | WEARING S - US 4-6 BUY THE LOOK VIDEO Topshop longline oversized faux suede trench Model: 177.5cm / 5'10" | WEARING S - US 8-10 Reclaimed Vintage oversized fluffy stripe balloon sleeve sweater in multi Model: 175cm / 5'9" | WEARING S - US 4-6 Model: 171.5cm / 5'7½" | WEARING US 4 Model: 175.5cm / 5'9" | WEARING US 4 Model: 173cm / 5'8" | WEARING No Size ASOS DESIGN suede fringe scarf in khaki green Model: 177cm / 5'9¼" | WEARING S - US 4-6 ASOS DESIGN button front formal utility jacket in black Model: 173cm / 5'8" | WEARING S - US 4-6 ASOS DESIGN Tailored boxy crop mandarin style blazer in navy stripe Model: 175cm / 5'9" | WEARING US 4 ASOS DESIGN Tailored faux leather pencil skirt in olive croc Topshop faux high neck cinch jacket in brown leopard

Transcript

Fall essentials from ASOS, including things I just got for myself. This blue suede trench coat, to die for. The shape, the color, match with me. I love the pops of bright blue, cuz just because it's getting colder doesn't mean we're not doing colors anymore. More bright, beautiful blue, coffee runs, running errands. I really love the colors on this plaid shirt. And this plaid shirt dress is so easy and so cute. The, a fringe triangle scarf. I obviously got her. Military jackets, another trend we're gonna start to see a lot of, as well as jackets with frog closures. I love this felt one. And I also love this cropped blazer. Wear this to work on the weekends. Speaking of work, for my corporate girls, this croc skirt. Get it. The funnel neck, the cinch giving it like a peplum shape, I love it. This is a sick fall statement piece. Those are my favorite fall pieces from ASOS. Stay tuned on how I style them.