Why it worked
The video follows a popular 'what I wear in a day' format, showcasing multiple outfits and brands, which appeals to viewers interested in fashion and styling.
Summary
The creator showcases four different outfits for various occasions throughout her day: pajamas, errands, a gym session, and an event. She highlights the brands and specific items she is wearing in each outfit.
Structure
- 1Waking up in pajamas
- 2Running errands in overalls
- 3Working out in a Lululemon set
- 4Getting ready for an event in a Reformation dress
Product placement
Happy Camper: worn as pajamas, the set is described as soft. Free People: worn as overalls. Buck Mason: worn as a t-shirt. Zara: worn as flats and heels. Lululemon: worn as a workout set. Hoka: worn as sneakers.
On-screen text
everything
I wear
in a day
someone who changes that 4 times a day
I slept in this set from Happy Camper
these pants are so so soft
I have to run some errands go to the tailor the shoe repair store etc
These overalls are Free People
this is a Buck Mason tee
the flats are Zara
which I'm obsessed with by the way they're super comfortable
next one event and this is what I'm wearing
this dress is from Reformation
the heels are Zara
which I'm obsessed with by the way they're super comfortable
I'm going to the gym and this is what I'm wearing
this set is from Lululemon
I love this pink and my brand new Hoka's
I'm so excited