DUMB WAYS TO DIE

@mildsoss

156.3K followers · usually 35.9K views a post

Views

2.9M

Likes

176.4K

Comments

933

Shares

121.6K

SoundTikTok sound · original sound - mildsoss

Promoted product

Dumb Ways to Build

Dumb Ways to Build is a chaotic, physics-based co-op game. Team up with friends to assemble your crew and take-on dangerous construction jobs. With all the gear and no idea, work together to build your path forward, or die trying!

Why it worked

The video effectively uses a popular franchise ('Dumb Ways to Die') and a trending game mechanic (co-op, physics-based building) to create engaging content. The inclusion of humor and the "paid partnership" disclosure suggests a strategic approach to marketing.

Summary

This video showcases "Dumb Ways to Build," a newly released co-op game that emphasizes physics-based gameplay and cross-platform play. Players must use various objects to construct escape routes from dangerous construction sites, with the added element of friendly fire and proximity chat.

Structure

1Introduction to Dumb Ways to Build as a new co-op game
2Explanation of gameplay mechanics: building, physics, friendly fire
3Highlighting features: crossplay, proximity chat
4

Original caption

Dumb Ways to Die just got its first ever co-op game 🎮 Dumb Ways to Build 🗓️ Available Now 👥 1-4 Players 🖥️ PC, PS5, Xbox Series X|S 💰 $7.99 USD ✅ Full Crossplay #GamingOnTikTok #WhatToPlay #multiplayer #dumbwaystobuild #ad

More from @mildsoss

Product placement

Dumb Ways to Die (game): acts - it is a co-op game that was just released and is available on PC, Xbox Series X/S, and PS5. Removing it would change what happens in the video. Dumb Ways to Build (game): acts - it is a co-op game that was just released and is available on PC, Xbox Series X/S, and PS5. Removing it would change what happens in the video. Mildsoss (creator handle/watermark): appears - it is a watermark in the corner of the video. Removing it would not change what happens in the video.

On-screen text

DUMB WAYS TO DIE JUST RELEASED COOP GAME IT'S FULL BETWEEN PC AND CONSOLES AND YOUR FRIENDS DUMBVILE'S LEAST REPUTABLE COMPANY AND YOUR JOB OUT OF THAT ARE DEATH TRAPS ANYTHING THAT ISN'T BOLTED DOWN NAIL TOGETHER STRUCTURES FOR THE BEST BECAUSE WHAT HAPPENS IS THAT ON LIVE PHYSICS AND THAT INCLUDES FRIENDLY FIRE TO BUILD YOUR ESCAPE ROUTE TOOLS LIKE A TO NAIL BOARDS AND TOILETS BUT THEN TEST IT OUT LIVE GUARANTEE BUT AT LEAST PROXIMITY CHAT EXACTLY IS FALLING AND HOW THEY JUST RELEASED XBOX SERIES X/S AND PS5 IT'S ONLY $7.99 WITH VERY POSITIVE MAKING IT A VERY SOSSY GAME

Transcript

Dumb Ways to Die just released their first ever co-op game. Dumb Ways to Build. It's full crossplay between PC and consoles, and your friends get hired by Dumbville's least reputable company. And your job is to build your way out of construction sites that are death traps. Anything that isn't bolted down, nail together structures for the best. Because what happens is that it runs on live physics, and that includes friendly fire. Meaning to build your escape route, you use tools like a nail gun to nail boards and toilets, but then one of you has to test it out live. No guarantee it'll hold. But at least proximity chat lets you hear exactly which friend is falling to their doom and how they feel about it. Dumb Ways to Build, just released on PC, Xbox Series X/S, and PS5. It's only $7.99 with very positive reviews, making it a very sossy game.