pov: you got your hands on

@makeup2themaxx

162.6K followers · usually 2.6K views a post

Views

69.0K

Likes

8.0K

Comments

21

Shares

134

SoundTikTok sound · original sound - makeup2themaxx

Promoted product

Personal Day Lip Balm

Created by actress Lili Reinhart and inspired by her own acne journey, Personal Day is 6x award-winning dermatologist-developed, acne-safe skincare that is not only effective—it also makes you look forward to taking care of yourself. Every product is 100% free of acne-triggering ingredients.

Why it worked

The video leverages the popularity of "The Love Hypothesis" and the "BookTok" community by showcasing a desirable, limited-edition collaboration product. The visual appeal of the product and the excitement of the creators likely resonated with the target audience.

Summary

Two women are excited to show off a limited edition lip balm from a collaboration between "The Love Hypothesis" and "Personal Day." The video highlights the lip balm and its accompanying charm, emphasizing its exclusivity.

Structure

1Introduction of the limited edition collab
2Showing the Personal Day lip balm
3Revealing the charm accessory
4

Original caption

Feels like gold to me nd @Lili Reinhart 😌 #personalday #thelovehypothesismovie #BookTok #bookish #fyppp

More from @makeup2themaxx

Product placement

Personal Day (lip balm): ACTS - it is held up and shown as a product being received. Removing it would change what happens in the video. charm: ACTS - it is held up and shown as a product being received. Removing it would change what happens in the video.