How the new e.l.f. X Bubble looks under makeup 🎧

@makeup2themaxx

162.6K followers · usually 2.6K views a post

Views

118.1K

Likes

1.7K

Comments

33

Shares

331

SoundTikTok sound · original sound - electronico220

Promoted product

e.l.f. x Bubble

Dermatologist-developed, clinically proven formulas that work for all ages. Shop skincare under $20. Fragrance-free, cruelty-free, and vegan. Core products are safe for kids 8 and up.

2 videos2 creators

Why it worked

The video leverages a popular collaboration between two well-known beauty brands, e.l.f. Cosmetics and Bubble Skincare, to create curiosity about a new product. The "under makeup" angle directly addresses a common consumer concern, making the content relatable and informative.

Summary

The creator demonstrates the new e.l.f. X Bubble makeup product by applying it to their face as a primer and then as a blush and lip tint. The video showcases the product's application and finish under makeup.

Structure

1Shows e.l.f. X Bubble primer
2Applies primer to face
3Shows e.l.f. X Bubble blush/lip tint
4

Original caption

Testing drop n dunk under makeup 🤍✨ best collab @e.l.f. Cosmetics x @Bubble Skincare could have ever created 🌟 #elf #elfmakeup #newmakeupproduct #elfxbubble #bubbleskincare

More from @makeup2themaxx

Product placement

e.l.f. Cosmetics (ACTS - brand name visible on product, likely used for makeup application); Bubble Skincare (ACTS - brand name visible on product, likely used for skincare application); e.l.f. X Bubble (ACTS - brand name visible on product, represents the collaboration product being used)