NEW

@rubisdigitaldiary

3.4K followers · usually 483 views a post

Views

24.3K

Likes

3.5K

Comments

15

Shares

792

SoundTikTok sound · miffy cafe

Promoted product

Smiski

あなたを見守るふしぎな妖精「スミスキー」のオフィシャルサイトです。今日もどこかからあなたを見守ってます... ・Smiski Official Homepage・

4 videos4 creators

Why it worked

The video leverages the popular trend of blind box unboxings and the appeal of collectible toys like Smiski. The short, visually engaging format with clear on-screen text makes it easily digestible and shareable on TikTok.

Summary

The video showcases a new set of Smiski blind box toys available at Selfridges for £13. A hand picks up and shows one of the boxes, highlighting the collectible nature of the product.

Structure

1Display of Smiski toys at Selfridges
2Text overlay announcing 'NEW' and product details
3Hand picks up a Smiski blind box
4Box is shown from multiple angles

Original caption

these were SO CUTE #smiski #selfridges #blindbox #smiskiunboxing #smiskis

More from @rubisdigitaldiary

Product placement

Smiski (toy figure): Appears in packaging and as a collectible toy. Its packaging is shown and handled. Removing it would change the video's subject. Smiski is the product being shown and sold. Selfridges (department store): Appears as the location where the product is sold. Removing it would not change what happens in the video.

On-screen text

NEW new smiski set in selfridges £13

who else is going and who is so ready for it #allpointseast #ape #lorde #zaralar