pleasssee!! ✨✨ would you believe me if I told you this is TORY BURCH??

@debtakesdallas

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SoundTikTok sound · Folded

Promoted product

Tory Burch lock top handle bag

Why it worked

The video leverages the "surprise and delight" factor by presenting a seemingly unexpected luxury item from a well-known brand, combined with a "behind-the-scenes" peek at product development, creating intrigue and desire.

Summary

The creator showcases a new lime green snake-embossed Tory Burch lock top handle bag, highlighting its arrival in stores after a preview event at the brand's headquarters. The video focuses on the bag's design and texture, emphasizing its exclusivity and upcoming availability.

Structure

1Introduction and surprise reveal of the bag
2Explanation of the preview event at Tory Burch HQ
3Showcasing the bag's design and texture
4Highlighting the new color 'moss'
5

Original caption

eeee! 1st of all—obsessed. 2nd? Y’all I almost forgot that I had the absolute PRIVILEGE to visit the Tory Burch headquarters back in January to preview all the Fall/Holiday 26 product and give feedback representing both my store’s clients and the Texas district in general. It’s SO cool to be able to see the final products in real life and in our stores for you to shop!! The lock top handle bags will be coming in a variety of colors but 1st, this snake version in a new color called “moss” 🐍💚 How are you styling this cutie!? I love it for an evening moment—a night out with the girls! (aka where was this for the Kehlani concert last night?!?!?!😭) #toryburch #eveningbag #handbagtiktok #fashiontiktok #unboxinbg

More from @debtakesdallas

Product placement

Tory Burch: ACTS - the brand name is visible on the bag and the store is a Tory Burch store. Removing it would change what happens in the video.

On-screen text

pleasssee!! ✨✨ would you believe me if I told you this is TORY BURCH??

Transcript

eeee! 1st of all—obsessed. 2nd? Y’all I almost forgot that I had the absolute PRIVILEGE to visit the Tory Burch headquarters back in January to preview all the Fall/Holiday 26 product and give feedback representing both my store’s clients and the Texas district in general. It’s SO cool to be able to see the final products in real life and in our stores for you to shop!! The lock top handle bags will be coming in a variety of colors but 1st, this snake version in a new color called “moss” 🐍💚 Ho