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145Talking HeadStory Open hookLifestyle
Hook
getting robbed
@malintomkins
861.2K followers · usually 16.5K views a post
Views
2.3M
Likes
569.7K
Comments
568
Shares
131.7K
Why it worked
The video uses a relatable, humorous scenario with a surprising twist. The juxtaposition of a potentially serious situation (being robbed) with a mundane, everyday activity (texting a friend about a disagreement) creates an unexpected and engaging narrative.
Summary
A young woman is shown walking down a street while looking at her phone. Overlay text suggests she is texting a friend about a disagreement, despite being in a situation that could be interpreted as being robbed.
Structure
- 1Woman walking and texting
- 2Overlay text describes situation
- 3Woman continues walking, seemingly unfazed
On-screen text
getting robbed
but I'm texting
my friend about
why she's
definitely not the
one in the wrong
Original caption
Didn’t really need my wallet and laptop anyway x
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