LIPA NA MPESA FOR PLAY STATIONS

@machinewhisperer

28.3K followers · usually 2.5K views a post

Views

88.2K

Likes

3.7K

Comments

43

Shares

118

SoundTikTok sound · original sound - machinewhisperer

Promoted product

M-Pesa

The leading communications company in Kenya with the widest Network coverage, Best data,voice & SMS network, affordable prepaid and postpaid services & cheapest 4G smart phones in Kenya.

2 videos2 creators

Why it worked

The video uses a relatable and common payment method (M-Pesa) for a desirable product (PlayStation), creating immediate interest and a sense of shared experience.

Summary

Two individuals are in a car, discussing the installation of a PlayStation. They mention using M-Pesa for payment and are excited to install the first unit.

Structure

1Introduction with on-screen text about M-Pesa for Play Stations
2Discussion about installing the first PlayStation
3Mention of M-Pesa as the payment method
4Excitement and readiness for the installation

Original caption

Lipa na mpesa for Play stations is here! Let's install the first one! @POOLTREX @Ndachi @Wagasharkey @WebmasterKE🇰🇪 @Eng Kevin|Tech startup founder

More from @machinewhisperer

Product placement

M-Pesa ACTS - it is a mobile money service used for transactions. Removing it would prevent the transaction. POOLTREX SYSTEMS ACTS - it is a company that installs play stations. Removing it would change the context of the installation. Play Stations APPEARS - it is a gaming console. Removing it would change the topic of the video but not the core action.

Call to action

Are you ready?

On-screen text

LIPA NA MPESA FOR PLAY STATIONS

Transcript

We are about to install the first one! As usual. The first one. Number one. Number one. It is September. September. The first one. Every every PlayStation. Lipa na M-Pesa. Are you ready? You are not ready. Let's go. Let's go.