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6 videos
20.1Talking HeadProblem Callout hookHealth
Hook
This is what I hear every night...
@snoroff68
4.1K followers · usually 3.6K views a post
Views
70.0K
Likes
269
Comments
14
Shares
193
Promoted product
Snoroffmysnoroff.com
Why it worked
The video taps into a common and relatable problem (snoring) and offers a simple, seemingly effective solution. The personal testimonial and implied positive outcome create an emotional connection and encourage viewers to consider the product.
Summary
The creator shares their struggle with a partner's snoring and introduces the Snoroff device as a solution. The video shows the device being used and implies it has improved the creator's sleep.
Structure
- 1Introduction to the problem (snoring)
- 2Introduction of the Snoroff device
- 3Demonstration of the device
- 4Positive outcome (better sleep)
Product placement
Snoroff: ACTS - it is a device worn by the person sleeping, which detects snoring and responds with a gentle vibration to interrupt it. Removing it would change what happens in the video. Snoroff: APPEARS - the logo and name appear on the product packaging and the device itself. Removing it would not change what happens in the video.
Original caption
He sleeps like nothing is happening… while I’m lying there listening to this all night. 😂🔊 I finally decided to try Snoroff instead of waking him up over and over. It detects snoring and responds with a gentle vibration to help interrupt it without disturbing his sleep. One little device, and bedtime feels completely different. 😴❤️ #snoring #snoringrelief #sleepbetter #bettersleep #sleephack
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