Why it worked
The video leverages celebrity gossip and fan speculation about a well-known song, which encourages engagement through comments and shares from fans of both artists.
Summary
This video is a slideshow of photos featuring Ed Sheeran and Ellie Goulding, set to music, with on-screen text suggesting that Ellie Goulding's song lyrics reveal Ed Sheeran was a loser.
Structure
- 1Slideshow of photos of Ed Sheeran and Ellie Goulding
- 2On-screen text makes a claim about their past relationship
- 3Music plays throughout
On-screen text
Ellie Goulding been told us Ed was a loser