what's the dumbest

@solss.lifee

66.5K followers · usually 10.0K views a post

Views

998.0K

Likes

113.4K

Comments

315

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SoundTikTok sound · original sound - solss.lifee

View velocity

+955.2K views over 3.3d · ~293.8K/day · 4 observations

Promoted product

BMW M4 Competition

3 videos3 creators

Why it worked

The video uses a relatable question about financial decisions to hook viewers, then pivots to showcasing an aspirational product (a luxury car) in an aesthetically pleasing way, creating a sense of desire and envy.

Summary

A person is asked about their dumbest financial decision, and they reveal it was buying a BMW M4 Competition for $80,000, which they paid off entirely. The video then showcases the car driving through a tunnel and in a parking garage.

Structure

1Interviewer asks about dumbest financial decision
2Respondent identifies their car as the decision
3Respondent states the car cost $80,000 and was paid off
4Video showcases the BMW M4 Competition driving and parked

Product placement

BMW M4 Competition ACTS - it is a car that is driven and shown in a parking garage. Removing it would change the video. It is the subject of the video.

Original caption

the best purchase I've ever made 😁

More from @solss.lifee

On-screen text

what's the dumbest ever made my car how much did it cost $80,000 payment on that like i paid it off was all the there's nothing left of is it. M4 competition

Transcript

what's the dumbest financial decision you've ever made? my car how much did it cost? $80,000 what's your car payment on that? like I paid it off was all the there's nothing left of is it. M4 competition