Let's make 2 fire hazards

@kaciebabyy

17.5K followers · usually 28.9K views a post

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SoundTikTok sound · original sound - kaciebabyy

Promoted product

Titos

Distilled and bottled in Austin, Texas since the mid-nineties, Tito’s comes in a standard bottle, with a simple paper label, so all you pay for is the…

2 videos

Why it worked

The video uses a popular ASMR-style format and a catchy, slightly provocative hook to showcase a simple cocktail recipe, making the product usage feel like a natural part of the creator's 'bev cart' persona.

Summary

A creator prepares two alcoholic cocktails by mixing Gatorade, Titos vodka, lemonade, and Sprite in plastic cups.

Structure

1Pouring Gatorade into cups
2Adding Titos vodka
3Adding lemonade
4Adding Sprite
5Mixing the drinks

Original caption

I ran out of blue Gatorade 🫠 #bevcart #asmr #fyp #cocktails

More from @kaciebabyy

Product placement

Gatorade (a sports drink) — APPEARS as the base liquid in the cups. Removing it would change the visual of the drink but not the nature of the video. Titos (a vodka brand) — ACTS as it is poured into the cups to create an alcoholic beverage. Removing it would change the content from a cocktail-making video to a non-alcoholic drink video. Lemonade (a beverage) — ACTS as it is poured into the cups. Removing it would change the recipe. Sprite (a soda brand) — ACTS as it is poured into the cups. Removing it would change the recipe.