Gatorade 💙

@kaciebabyy

29.4K followers · usually 113.9K views a post

Views

2.4M

Likes

160.1K

Comments

346

Shares

15.7K

SoundTikTok sound · original sound - kaciebabyy

Promoted product

Gatorade

Fuel your game with Gatorade sports drinks, scientifically formulated for hydration and performance. A trusted PepsiCo brand.

8 videos7 creators

Why it worked

The video uses a popular 'ASMR-style' drink-making format that is visually satisfying and highly shareable, while naturally incorporating recognizable beverage brands.

Summary

A woman on a golf course prepares a mixed drink by pouring Gatorade, vodka, lemonade, and Sprite into two plastic cups. She then covers the cups with lids.

Structure

1Pouring Gatorade into cups
2Adding vodka
3Adding lemonade and Sprite
4Covering the drinks

Product placement

Gatorade (a) ACTS: it is poured into cups to create a drink. Titos (a) ACTS: it is poured into the cups to create a drink. Lemonade (a) ACTS: it is poured into the cups to create a drink. Sprite (a) ACTS: it is poured into the cups to create a drink. Removing these would change the video as they are the ingredients of the drink being made.