I have a new buttercream style

@yourshoppingbestiejill

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SoundTikTok sound · original sound - yourshoppingbestiejill

Promoted product

Mila

Mila is a free AI-powered office suite for docs, sheets, and slides. Built by people who care, as recognized by The New York Times. Create, collaborate, and get things done.

2 videos2 creators

Why it worked

The creator leverages social proof by highlighting the wig's popularity and near sell-out status, creating a sense of urgency for potential buyers. The detailed description of the color as 'Goldilocks blonde' and the mention of a natural-looking hairline directly address common consumer desires for wigs.

Summary

The creator showcases a new blonde wig from the brand ASAM called 'Mila' in the 'Buttercream' color. She highlights its natural appearance and popularity, noting that it's selling out quickly and advising viewers to check for an orange cart to see if it's in stock.

Structure

1Introducing the new wig
2Describing the color and shade
3Highlighting the natural hairline feature
4

Original caption

Replying to @lucy this new launch is EVERYTHING 😍😍 #marissa #wigtok #blondewig

More from @yourshoppingbestiejill

Product placement

ASAM (brand): Sells wigs. The video shows and discusses a specific wig from this brand. Removing the name would change what happens in the video. ACTS. Mila (product): A specific wig from ASAM. The video discusses this wig. Removing the name would change what happens in the video. ACTS. Buttercream (product): A specific wig from ASAM. The video discusses this wig. Removing the name would change what happens in the video. ACTS. Cassie (product): A specific wig from ASAM. The video discusses this wig. Removing the name would change what happens in the video. ACTS.

Call to action

If you do see an orange cart above my name that means she is in stock. If it's gone, that means she is gone. So make sure to snag her while you can.

On-screen text

Reply to @lucy's comment I LOVE Buttercream, I am also obsessed with Cassie in buttercream, still need to get a Mila next

Transcript

I have a new buttercream style. This is going to be the Marissa brand new launch from ASAM. Everybody's been begging when is Marissa going to be in buttercream? We have her in Mila. We have her in Chloe. Now we have her in Marissa just launched this week and she is absolutely a stunner. If you're looking for that perfect blonde, there's a reason this is their best selling blonde at ASAM because she is literal perfection. She's not too warm, not too cool, not too bright, not too dark, literally the "goldilocks" blonde. She has this gorgeous little mini Scandinavian up there which is going to just help that look so natural at your hairline. And let me tell you, this launch about two days ago and she has almost sold out already. So if you do see an orange cart above my name that means she is in stock. If it's gone, that means she is gone. So make sure to snag her while you can.