A hoodie squishy ✨

@suzannerod5

63.5K followers · usually 19.9K views a post

Views

629.0K

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SoundTikTok sound · original sound - suzannerod5

Promoted product

Comfrt hoodie squishy

Why it worked

The video leverages the popular trend of squishy toys and combines it with a novel design (a hoodie). The creator's genuine enthusiasm and quick purchase from TikTok Shop create a relatable and aspirational scenario for viewers interested in cute, tactile products.

Summary

The creator shows off a miniature hoodie-shaped squishy toy purchased from TikTok Shop. She demonstrates its softness, its zippered pocket containing a squishy ball, and expresses her delight with the product, stating she will link it for viewers.

Structure

1Introduction of the hoodie squishy
2Demonstration of its features (softness, zippered pocket, inner squishy)
3Expressing satisfaction and love for the product
4Mentioning availability of other colors and free shipping
5

Original caption

Two worlds collide-hoodies and squishies 😍 @Comfrt #comfrt #squishy #squishies #tiktokshop

More from @suzannerod5

Product placement

Comfrt (ACTS - the logo is on the hoodie squishy, which is the product being shown and discussed. Removing it would change what the product is identified as. It is the main subject of the video.)

Call to action

I will link these

On-screen text

A hoodie squishy ✨

Transcript

This is a squishy. This is a mini comfort hoodie squishy. I don't know if I've ever bought anything so fast off of TikTok shop. Look at this you guys. It's so soft. The back opens. It comes with a squishy inside. It's a really good one. Put it back in here. Zip it up. This is one of the cutest things I've ever seen. I love squishies that are covered in fabric. Also. There's all different colors. I chose this gray color. It's free shipping. I will link these because I am in love. I love squishies that are covered in fabric. Also. There's all different colors. I chose this gray color. It's free shipping. I will link these because I am in love.